Your "customer" definition - Revision history

Admin at 04:09, 3 July 2020

2020-07-03T04:09:03Z

← Older revision		Revision as of 04:09, 3 July 2020
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	to provide services targeted at 20% of customers than to provide services to all customers.		to provide services targeted at 20% of customers than to provide services to all customers.
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		+	Pareto chart
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		+	[[wikipedia:Pareto chart]]
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	Persona marketing		Persona marketing

Admin at 03:57, 3 July 2020

2020-07-03T03:57:31Z

← Older revision		Revision as of 03:57, 3 July 2020
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	(3) Differentiating from the target market and customers (positioning)) is the first step.		(3) Differentiating from the target market and customers (positioning)) is the first step.
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		+	"Narrow down" the target customer base
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		+	According to Pareto's law discovered by Italian economist Vilfredo Federico Damaso Pareto, 80% of sales in
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		+	business are generated by 20% of all customers. Therefore, in order to increase sales, it is more efficient
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		+	to provide services targeted at 20% of customers than to provide services to all customers.
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		+	Persona marketing
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		+	There is also a “persona marketing”, which is a marketing method that has a meaning close to “narrow down”.
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		+	Instead of creating fictitious "customers" by imagination, quantitative data such as name, age, sex,
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		+	place of residence, occupation, work place, annual income, family structure, and physical characteristics,
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		+	personality characteristics, lifestyle, values, etc. Based on both qualitative data such as hobbies and tastes,
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		+	we find the target pattern, and make full use of our imagination to create a specific customer image, "persona",
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		+	and create our own products for that target. Marketing services. By clarifying the target to focus on, “customers”
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		+	can be narrowed down and deeper “piercing” marketing can be developed.
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		+	Do not narrow down the customer base
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		+	UNIQLO example: Targeting consumers beyond the boundaries of gender and age.
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		+	Based on the concept of "high-quality basic casual wear that anyone can wear anytime,
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		+	anywhere", we always consider and provide "what is good clothes".

Admin at 03:48, 3 July 2020

2020-07-03T03:48:17Z

← Older revision		Revision as of 03:48, 3 July 2020
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	== Overview ==		== Overview ==
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		+	"Separate" customers
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		+	By grouping and classifying customers who have the same or similar personal attributes and
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		+	characteristics, "By segmenting customers with similar tendencies into several groups,
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		+	the customer market can be subdivided into specific categories. The need to "divide" customers is the STP theory
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		+	of Philip Kotler (first, after market analysis,
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		+	(1) segmentation of markets and customers (segmentation), then
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		+	(2) Narrowing down (targeting),
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		+	(3) Differentiating from the target market and customers (positioning)) is the first step.

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2020-07-03T03:17:00Z

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[[Marketing Research and Pathfinding]]

== Overview ==