Market analysis and customer analysis - Revision history

Admin at 03:24, 3 July 2020

Admin — Fri, 03 Jul 2020 03:24:18 GMT

← Older revision		Revision as of 03:24, 3 July 2020
Line 96:		Line 96:

	cumulative purchase count) How often you buy M (monetary: cumulative purchase amount) How much you spend.		cumulative purchase count) How often you buy M (monetary: cumulative purchase amount) How much you spend.
-
-
-	~~==Customer satisfaction==~~
-
-	~~[[wikipedia: Customer satisfaction]]~~

Admin — Fri, 03 Jul 2020 03:14:51 GMT

← Older revision		Revision as of 03:14, 3 July 2020
Line 1:		Line 1:
	Back to:		Back to:
-

	[[Marketing Research and Pathfinding]]		[[Marketing Research and Pathfinding]]
-
-

Admin — Fri, 03 Jul 2020 03:13:37 GMT

← Older revision		Revision as of 03:13, 3 July 2020
Line 101:		Line 101:


-	Customer satisfaction	+	==Customer satisfaction==

	[[wikipedia: Customer satisfaction]]		[[wikipedia: Customer satisfaction]]

Admin — Fri, 03 Jul 2020 03:10:09 GMT

← Older revision		Revision as of 03:10, 3 July 2020
Line 99:		Line 99:

	cumulative purchase count) How often you buy M (monetary: cumulative purchase amount) How much you spend.		cumulative purchase count) How often you buy M (monetary: cumulative purchase amount) How much you spend.
		+
		+
		+	Customer satisfaction
		+
		+	[[wikipedia: Customer satisfaction]]

Admin — Fri, 03 Jul 2020 03:04:49 GMT

← Older revision		Revision as of 03:04, 3 July 2020
Line 2:		Line 2:


-	[[ ]]	+	[[Marketing Research and Pathfinding]]

Admin — Fri, 03 Jul 2020 03:02:55 GMT

Admin — Thu, 02 Jul 2020 12:58:42 GMT

← Older revision		Revision as of 12:58, 2 July 2020
Line 1:		Line 1:
-
	== Overview ==		== Overview ==

Line 76:		Line 75:
	purchases is also defined as a "customer". To do.		purchases is also defined as a "customer". To do.

-	~~[Edit]~~ Main analytical methods: "decyl analysis"	+	Main analytical methods: "decyl analysis"
		+

	A technique for highly analyzing the purchase price. The origin of the word "decyl"		A technique for highly analyzing the purchase price. The origin of the word "decyl"
Line 86:		Line 86:
	by calculating the cumulative purchase amount ratio, which is the cumulative ratio from the top.		by calculating the cumulative purchase amount ratio, which is the cumulative ratio from the top.

-	~~[Edit]~~ Main analysis methods: "RFM analysis"	+	Main analysis methods: "RFM analysis"

	R (recency: latest purchase date) When did you buy or recently purchased F (frequency:		R (recency: latest purchase date) When did you buy or recently purchased F (frequency:

	cumulative purchase count) How often you buy M (monetary: cumulative purchase amount) How much you spend.		cumulative purchase count) How often you buy M (monetary: cumulative purchase amount) How much you spend.

Admin — Thu, 02 Jul 2020 12:50:27 GMT

← Older revision		Revision as of 12:50, 2 July 2020
Line 1:		Line 1:
-

	== Overview ==		== Overview ==
Line 62:		Line 61:

	Conjoint analysis		Conjoint analysis
		+
		+	==Customer analysis==
		+
		+	It is necessary to know the customer in more detail based on the customer's
		+
		+	lifestyle (subscription, activity range, activity pattern, etc.), the customer's age group, annual income,
		+
		+	and residential area.
		+
		+	The term "customer" used here means not only the person who purchases or uses a product or service,
		+
		+	but also the person who uses it, but the person who has the right to make decisions on negotiations and
		+
		+	purchases is also defined as a "customer". To do.
		+
		+	[Edit] Main analytical methods: "decyl analysis"
		+
		+	A technique for highly analyzing the purchase price. The origin of the word "decyl"
		+
		+	is Latin, meaning "10 equal parts". Decyl analysis is an analysis method that divides all customers
		+
		+	into 10 equal parts and obtains useful information from them. It is possible to formulate marketing measures
		+
		+	by calculating the cumulative purchase amount ratio, which is the cumulative ratio from the top.
		+
		+	[Edit] Main analysis methods: "RFM analysis"
		+
		+	R (recency: latest purchase date) When did you buy or recently purchased F (frequency:
		+
		+	cumulative purchase count) How often you buy M (monetary: cumulative purchase amount) How much you spend.

Admin — Thu, 02 Jul 2020 12:37:58 GMT

← Older revision		Revision as of 12:37, 2 July 2020
Line 1:		Line 1:
-


Line 40:		Line 39:

	during the conversations with the customers.		during the conversations with the customers.
		+
		+	Main analysis methods: "3C analysis"
		+	There is a 3C analysis that analyzes the market environment from the perspective of customers, competitors, and the company, and searches for issues in management strategies. Sometimes 4C analysis is performed by adding Cooperator analysis to 3C analysis.
		+
		+	'''Customer perspective:'''
		+
		+	Customer characteristics/needs/purchasing motives/preferences/market size/market value
		+
		+	'''Competitor's perspective:'''
		+
		+	Characteristics, share, strengths and weaknesses of competition
		+
		+	'''Company's perspective:'''
		+
		+	Characteristics of the company, strengths of the company, points of differentiation
		+
		+	Other analytical methods
		+
		+	Text mining
		+
		+	Data mining
		+
		+	Conjoint analysis

Admin — Thu, 02 Jul 2020 12:27:04 GMT

← Older revision		Revision as of 12:27, 2 July 2020
Line 1:		Line 1:
-


Line 19:		Line 18:

	for marketing activities such as new product development.		for marketing activities such as new product development.
		+
		+	Philip Kotler
		+
		+	==Market analysis==
		+
		+	As business scholar Phillip Kotler suggests, "trying to enter the market without investigating is like trying to enter the market without seeing it,"
		+
		+	companies are about to enter. It is very important to investigate the market environment in which it operates.
		+
		+	[Main survey methods] Paper surveys (questionnaire) surveys, online questionnaire surveys using
		+
		+	the Internet, interview surveys of target people, observation surveys, experiments, etc.
		+
		+	can be mentioned. In addition, it is possible to grasp the market size by using government materials
		+
		+	such as the national census and the reports of research specialists. In addition,
		+
		+	it can be said that the important findings of the survey are the changes found in the area under
		+
		+	the jurisdiction, the information heard and heard, and the information obtained
		+
		+	during the conversations with the customers.