Step-by-step approach to "customers" - Revision history

Admin at 04:52, 3 July 2020

Admin — Fri, 03 Jul 2020 04:52:20 GMT

← Older revision		Revision as of 04:52, 3 July 2020
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	and trial customers.		and trial customers.

-	Approach point	+	'''Approach point'''

	Continuous information transmission (email, DM, phone)		Continuous information transmission (email, DM, phone)
		+
	Continuous follow-up (visiting status, solving questions, etc.)		Continuous follow-up (visiting status, solving questions, etc.)
		+
	Warm "relationships" with customers and build trust		Warm "relationships" with customers and build trust

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	Regular customers, repeat customers, fixed customers, etc. If used more than once, it is necessary to grow this layer into the next stage "royal customer".		Regular customers, repeat customers, fixed customers, etc. If used more than once, it is necessary to grow this layer into the next stage "royal customer".

-	Approach point	+	'''Approach point'''

	Satisfaction with members' exclusive information transmission,		Satisfaction with members' exclusive information transmission,
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	a “proposal” that has been intentionally manipulated.		a “proposal” that has been intentionally manipulated.
		+
	Customer usage rating: By evaluating and rating based on past usage records,		Customer usage rating: By evaluating and rating based on past usage records,

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-	== Approach point ==	+	'''Approach point'''

Admin at 04:49, 3 July 2020

Admin — Fri, 03 Jul 2020 04:49:17 GMT

← Older revision		Revision as of 04:49, 3 July 2020
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	Periodical information transmission: email, DM, phone, banner, etc.		Periodical information transmission: email, DM, phone, banner, etc.

-	First shopper (recognized customer)	+
-	A customer base that has been used and purchased even once, such as new visitors, chilled customers, and trial customers.	+	== First shopper (recognized customer) ==
		+
		+	A customer base that has been used and purchased even once, such as new visitors, chilled customers,
		+
		+	and trial customers.

	Approach point		Approach point
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	Warm "relationships" with customers and build trust		Warm "relationships" with customers and build trust

-	Regular customers (regular customers)	+
		+	== Regular customers (regular customers) ==
		+

	Regular customers, repeat customers, fixed customers, etc. If used more than once, it is necessary to grow this layer into the next stage "royal customer".		Regular customers, repeat customers, fixed customers, etc. If used more than once, it is necessary to grow this layer into the next stage "royal customer".
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	Example: "You will be Platinum Rank when you spend $12 left"		Example: "You will be Platinum Rank when you spend $12 left"
		+
		+
		+	== Royal Customer (Good Customer) ==
		+
		+
		+	In business, 80% of sales are said to be generated by 20% of all customers. To
		+
		+	increase sales, 20% of customers (and good customers) are more appropriate than
		+
		+	providing services to all customers. In some cases, it may be more efficient
		+
		+	to provide targeted services.
		+
		+
		+	== Approach point ==
		+
		+
		+	Promptly and swiftly handle complaints related to products/services... Treat “complaints”
		+
		+	as “opportunities” to build a deeper relationship of trust, and treat them with good care
		+
		+	Providing birthday emails and information about products placed in the "Favorites list"...
		+
		+	Customers receive the point of remembering who they are as users.
		+
		+	Timely “call out” based on purchase history: expiration date of insurance, time of vehicle
		+
		+	inspection, end of cosmetics, child's advancement to school, etc.

Admin at 04:38, 3 July 2020

Admin — Fri, 03 Jul 2020 04:38:36 GMT

← Older revision		Revision as of 04:38, 3 July 2020
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	Continuous follow-up (visiting status, solving questions, etc.)		Continuous follow-up (visiting status, solving questions, etc.)
	Warm "relationships" with customers and build trust		Warm "relationships" with customers and build trust
		+
		+	Regular customers (regular customers)
		+
		+	Regular customers, repeat customers, fixed customers, etc. If used more than once, it is necessary to grow this layer into the next stage "royal customer".
		+
		+	Approach point
		+
		+	Satisfaction with members' exclusive information transmission,
		+
		+	members' "price setting", "discount": "special treatment"
		+
		+	Proposal of a second purchase opportunity when using
		+
		+	the first time... Linked chain type (Amazon's "People who bought this product also bought".)
		+
		+	*However, it is not necessarily a proposal based on pure sales data, but it may be
		+
		+	a “proposal” that has been intentionally manipulated.
		+	Customer usage rating: By evaluating and rating based on past usage records,
		+
		+	it is possible to boost the psychology of customers who want to move up to the next rank.
		+
		+	Example: "You will be Platinum Rank when you spend $12 left"

Admin at 04:27, 3 July 2020

Admin — Fri, 03 Jul 2020 04:27:35 GMT

← Older revision		Revision as of 04:27, 3 July 2020
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	to the following customer classification by some economists.		to the following customer classification by some economists.
		+
		+
		+
		+	Stepwise approach (development)
		+	Potential customers (unrecognized customers or prospective customers)
		+	Philip Kotler Quotes
		+
		+	“The market is a collection of overt and potential buyers of products.”
		+	Therefore, it is necessary to think of future customers as people who are not yet customers and create customers.
		+
		+	The following points can be mentioned as points to approach.
		+
		+	First of all, increase "recognition"...Exhibition at exhibitions, seminars, various campaigns, etc.
		+	Periodical information transmission: email, DM, phone, banner, etc.
		+
		+	First shopper (recognized customer)
		+	A customer base that has been used and purchased even once, such as new visitors, chilled customers, and trial customers.
		+
		+	Approach point
		+
		+	Continuous information transmission (email, DM, phone)
		+	Continuous follow-up (visiting status, solving questions, etc.)
		+	Warm "relationships" with customers and build trust

Admin at 04:21, 3 July 2020

Admin — Fri, 03 Jul 2020 04:21:02 GMT

← Older revision		Revision as of 04:21, 3 July 2020
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	== Overview ==		== Overview ==
		+
		+	Various customer classification methods (customer positioning)
		+
		+
		+	There is a dogma that the cost of acquiring new customers is five times the cost of maintaining existing customers,
		+
		+	and we are shifting from pursuing market share to expanding customer share (the ratio of our products to the products that
		+
		+	a customer purchases). It can be said that At retail stores, existing customers tend to have higher order unit prices
		+
		+	than new customers, and the profit margin is higher when selling to existing customers.
		+
		+	It is necessary to first sort out the positions of customers and approach each step by referring
		+
		+	to the following customer classification by some economists.

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Admin — Fri, 03 Jul 2020 03:17:40 GMT

Created page with 'Back to: Marketing Research and Pathfinding == Overview =='

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[[Marketing Research and Pathfinding]]

== Overview ==