Information provision and feedback from customers
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| + | In recent years, payments are often made using smartphones without using banknotes, | ||
| + | so it has become possible to easily collect customer opinions. | ||
Latest revision as of 07:03, 3 July 2020
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Marketing Research and Pathfinding
Overview
Customer satisfaction surveys are very useful in identifying the strengths and weaknesses of your
products and services. The results of the customer satisfaction survey can be fed back to the functions
of the company's products and services to improve customer satisfaction and increase sales. In
addition to good impressions, bad evaluations always have many hints for new development, leading to
market development and new product development.
Setting question (questionnaire) items
Ask only questions that can be answered with YES/NO
Customer feedback should be “easy” when responding to customers. In order to be “easy”, it is
necessary to carefully consider in advance the number of items of feedback, the content, and even the
means. Again, if there are a lot of question items, customers will be tired of responding, so it will
be necessary to answer only the items that are absolutely necessary and make them optional is there.
Items that are particularly required should be answered clearly with YES/NO.
Get information including complaints from smartphones etc.
More recent than taking a poor survey
Since young people have smartphones, it is good to hear opinions such
as improvement points from there.
Don't think of complaints, but think of valuable know-how information.
In recent years, payments are often made using smartphones without using banknotes,
so it has become possible to easily collect customer opinions.
