Marketing Research and Pathfinding
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Revision as of 08:34, 2 July 2020
Chapter table of contents
Market analysis and customer analysis
Know your "customer value"
Your "customer" definition
Step-by-step approach to "customers"
Products/services that increase "customer satisfaction"
Information provision and feedback from customers
章目次
市場分析と顧客分析
自社の「顧客価値」を知る
自社の「顧客」定義
段階別「顧客」へのアプローチ
「顧客満足度」を高める商品／サービス
顧客からの情報提供・フィードバック
