Marketing Research and Pathfinding

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Chapter table of contents


Market analysis and customer analysis

Know your "customer value"

Your "customer" definition

Step-by-step approach to "customers"

Products/services that increase "customer satisfaction"

Information provision and feedback from customers




章目次 市場分析と顧客分析 自社の「顧客価値」を知る 自社の「顧客」定義 段階別「顧客」へのアプローチ 「顧客満足度」を高める商品／サービス 顧客からの情報提供・フィードバック

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