Business Planing/Management targeting

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Business Planing > Management targeting


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Target management

1. Think about your final goal

When starting a business, it is useful to think about what the ultimate goal of that business is.

For example, if you sell your crops directly near the field, you often don't have to think seriously about your ultimate goal. The farmer's couple could operate as two people, and one or two of them could continue to operate while they were physically active, after which they could be handed over to their children or grandchildren, or they could go out of business.

However, if you want to manufacture and sell women's clothing with a casual design, you will be able to expand your sales channels all over the world. From that point on, it would be terribly difficult for business owners to try to sell such products to countries that only wear existing folk costumes.

2. The world is wide

In the old days, Japanese women only wore kimono. Most women nowadays wear clothes, but that is not the power of a single women's clothing distributor.

It is necessary for management to have goals to some extent. But because the world is so big, the goals are often wrong. At one point, you cannot set goals without a deep understanding of ethnic culture.

3. The big word of the manager is dangerous

Many large companies are expanding into the world without very accurate goals, and in many cases they are making sales by playing games. However, if companies do not think about what they will continue to do and what their goals are, they will be used by monsters like hydra instead of making them happy. Will end up being.

Once upon a time, Japan created keywords such as "Hakko Ichiu" that were meaningless to foreigners, and tried to expand into the world and failed. In the same way, managers should refrain from boasting too much.


4. Expanding learning

Before saying a big word, it is necessary to learn well about the destination.

But how do you learn?

You can also use a consultant of your own nationality who is already in the destination or receive guidance (although many people seem to have very low credibility).

Tie-up with the company you are expanding into (often know-how is taken).

Use your own employees of international students from your destination to your own country (international students can speak the local language and are familiar with the minimum local customs, but not necessarily the business).

Utilizing personal connections such as alumni mainly professors at universities (many international students value the fact that they studied together at university. It would be good if learning together at this IWS becomes one bond. I think).


5. Create goals

Assuming that a reasonable goal has been created, we must manage whether or not the goal is being met.

And you have to check from time to time to see if the goal itself was achievable. If it turns out that the goal is never achieved, the goal must be changed.

In that case, there are precautions. Employees get confused if they change their goals too often.

In particular, if an employee who has achieved the goal changes the goal without giving a reward, the employee loses motivation.

Goals in inexperienced fields should only be set when experimental trials or MiniMax simulations have a sufficient chance of winning. When Japan was about to start the Pacific War. It is said that the famous Marshal Isoroku Yamamoto went to Pearl Harbor saying, "Let's show off for a year," but this is an anecdote that shows his excellence. Yes, but the exact opposite. If you were afraid that you could only rampage for a year, you shouldn't have started the war!


6. Progress management

Of course, daily sales management and production management must be carried out appropriately.

There must be no mistakes or injustices in itself, and sufficient ingenuity and consideration must be given.

(For that purpose, the Internet can be used effectively).

It is good to be able to create data for managing the progress of goals from daily management data.

Management by Objectives-Wikipedia


Management by objectives(Wikipedia)


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