Sales method
From Internet Web School
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Contents |
Overview
Sales activities on the net = sales on the website are open 24 hours a day, 365 days a year,
without interruption, and are now an indispensable tool for national and global marketing.
Clarify the `` purpose of opening a website.
It is important to create a "company introduction homepage" (corporate site)
for the purpose of introducing the business of the company, introducing activities,
and proof of existence? It is important to clarify whether you want to create
a "sales promotion homepage" (promotion site) for the purpose of achieving results.
As a result, the "target" of the site = target is narrowed down,
and the design, layout, posted information, etc. become clear.
Importance of marketing skills in opening HP
It is useless to gather access only to websites with poor manuscripts (contents)
that do not have a strategy by carrying out SEO measures and access analysis.
Even if you say "open a homepage", it is the same as marketing, and
it is necessary to open up the following process.
1. Planning / Strategy
2. Manuscript preparation (copywriting)
3, design
4. Operation (listing operation / SEO)
5. Customer actions such as ordering (or requesting materials)
Of these, the importance of each process in website creation is
1. Planning / Strategy: 60%
2. Manuscript preparation (copywriting): 30%
3, design ... 10%
Importance of website planning, strategy and manuscript preparation
In recent years of the Internet age, most prospective customers refer to online information when selecting products and services. Since online users are taking action by themselves (active), if the texts on the home page, product description, product photos, and price settings are firm, even if they have never visited an actual store, He is a high-quality prospective customer who makes purchasing behaviors only online, even if the owners and managers do not have the skills to speak. For that purpose, rather than simply setting up a homepage that emphasizes only designability and opening it like a burning blade, we thoroughly identify our strengths and compile them into “attractive” and “readable” sentences You should spend a lot of time on it.
