Market analysis and customer analysis

From Internet Web School

Overview

In order for an organization such as a company to provide its own products and services,

by knowing customers and creating products and services that match the customers, various management resources

can be efficiently used. The activity to know this customer is marketing research. Market research

is conducted by companies in order to understand the needs of customers who are the targets of their products and services. However,

the purpose is not only to analyze the current situation, but companies (managers) are planning to manage business policies

in the future. It also serves as a guide for making various decisions and gives important information

for marketing activities such as new product development.