Products/services that increase "customer satisfaction"
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Marketing Research and Pathfinding
Overview
What is "customer satisfaction"?
What is Customer Satisfaction (Wikipedia)?
Need for customer satisfaction
Expansion of profit When "Expectation" exceeds "Satisfaction", or when "Expectation" and "Satisfaction" are equal,
the customer wants to use the service or product again and also wants
to teach others (word-of-mouth). .. → “Expanding earnings”
Long term relationship
Instead of "one-way relationship based on the idea of sold-out", "a long-term and continuous
relationship that emphasizes customer trust" can be established. →"Long-term relationship"
Ways to improve customer satisfaction
It is important to know the customer's "expectation" and think about
things from the customer's perspective.