Information provision and feedback from customers

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Revision as of 05:45, 3 July 2020

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Marketing Research and Pathfinding

Overview

Customer satisfaction surveys are very useful in identifying the strengths and weaknesses of your

products and services. The results of the customer satisfaction survey can be fed back to the functions

of the company's products and services to improve customer satisfaction and increase sales. In

addition to good impressions, bad evaluations always have many hints for new development, leading to

market development and new product development.

Setting question (questionnaire) items

Ask only questions that can be answered with YES/NO

Customer feedback should be “easy” when responding to customers. In order to be “easy”, it is

necessary to carefully consider in advance the number of items of feedback, the content, and even the

means. Again, if there are a lot of question items, customers will be tired of responding, so it will

be necessary to answer only the items that are absolutely necessary and make them optional is there.

Items that are particularly required should be answered clearly with YES/NO.