Market analysis and customer analysis
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Revision as of 12:12, 2 July 2020
Overview
In order for an organization such as a company to provide its own products and services,
by knowing customers and creating products and services that match the customers, various management resources
can be efficiently used. The activity to know this customer is marketing research. Market research
is conducted by companies in order to understand the needs of customers who are the targets of their products and services. However,
the purpose is not only to analyze the current situation, but companies (managers) are planning to manage business policies
in the future. It also serves as a guide for making various decisions and gives important information
for marketing activities such as new product development.
