Market analysis and customer analysis
From Internet Web School
(Created page with ' == Overview == In order for an organization such as a company to provide its own products and services, by knowing customers and creating products and services that match …') |
|||
| Line 1: | Line 1: | ||
| - | |||
| Line 19: | Line 18: | ||
for marketing activities such as new product development. | for marketing activities such as new product development. | ||
| + | |||
| + | Philip Kotler | ||
| + | |||
| + | ==Market analysis== | ||
| + | |||
| + | As business scholar Phillip Kotler suggests, "trying to enter the market without investigating is like trying to enter the market without seeing it," | ||
| + | |||
| + | companies are about to enter. It is very important to investigate the market environment in which it operates. | ||
| + | |||
| + | [Main survey methods] Paper surveys (questionnaire) surveys, online questionnaire surveys using | ||
| + | |||
| + | the Internet, interview surveys of target people, observation surveys, experiments, etc. | ||
| + | |||
| + | can be mentioned. In addition, it is possible to grasp the market size by using government materials | ||
| + | |||
| + | such as the national census and the reports of research specialists. In addition, | ||
| + | |||
| + | it can be said that the important findings of the survey are the changes found in the area under | ||
| + | |||
| + | the jurisdiction, the information heard and heard, and the information obtained | ||
| + | |||
| + | during the conversations with the customers. | ||
Revision as of 12:27, 2 July 2020
Overview
In order for an organization such as a company to provide its own products and services,
by knowing customers and creating products and services that match the customers, various management resources
can be efficiently used. The activity to know this customer is marketing research. Market research
is conducted by companies in order to understand the needs of customers who are the targets of their products and services. However,
the purpose is not only to analyze the current situation, but companies (managers) are planning to manage business policies
in the future. It also serves as a guide for making various decisions and gives important information
for marketing activities such as new product development.
Philip Kotler
Market analysis
As business scholar Phillip Kotler suggests, "trying to enter the market without investigating is like trying to enter the market without seeing it,"
companies are about to enter. It is very important to investigate the market environment in which it operates.
[Main survey methods] Paper surveys (questionnaire) surveys, online questionnaire surveys using
the Internet, interview surveys of target people, observation surveys, experiments, etc.
can be mentioned. In addition, it is possible to grasp the market size by using government materials
such as the national census and the reports of research specialists. In addition,
it can be said that the important findings of the survey are the changes found in the area under
the jurisdiction, the information heard and heard, and the information obtained
during the conversations with the customers.
