Your "customer" definition

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	== Overview ==		== Overview ==
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		+	"Separate" customers
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		+	By grouping and classifying customers who have the same or similar personal attributes and
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		+	characteristics, "By segmenting customers with similar tendencies into several groups,
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		+	the customer market can be subdivided into specific categories. The need to "divide" customers is the STP theory
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		+	of Philip Kotler (first, after market analysis,
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		+	(1) segmentation of markets and customers (segmentation), then
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		+	(2) Narrowing down (targeting),
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		+	(3) Differentiating from the target market and customers (positioning)) is the first step.

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Revision as of 03:48, 3 July 2020

Back to:

Marketing Research and Pathfinding

Overview

"Separate" customers

By grouping and classifying customers who have the same or similar personal attributes and

characteristics, "By segmenting customers with similar tendencies into several groups,

the customer market can be subdivided into specific categories. The need to "divide" customers is the STP theory

of Philip Kotler (first, after market analysis,

(1) segmentation of markets and customers (segmentation), then

(2) Narrowing down (targeting),

(3) Differentiating from the target market and customers (positioning)) is the first step.