Online sales activities
From Internet Web School
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Introduction
Importance of website planning, strategy and manuscript preparation
In recent years of the Internet age, most prospective customers refer
to online information when selecting products and services. Since online users
are taking action by themselves (active), if the texts on the home page, product description,
product photos, and price settings are firm, even if they have never visited an actual store,
He is a high-quality prospective customer who makes purchasing behaviors only online,
even if the owners and managers do not have the skills to speak. For that purpose, rather
than simply setting up a homepage that emphasizes only designability and opening it
like a burning blade, we thoroughly identify our strengths and compile them
into “attractive” and “readable” sentences You should spend a lot of time on it.
Creating a "memorable" site
When looking for a certain product (service), you can easily compare side by side
by visiting the sites of Company A, Company B, and Company C, and easily compare prices
and quality by using the Internet (home page). Cheap. However, human memory is vague,
and even when you visit multiple sites, you do not even know which one you are staring at.
Promote "strengths" and "features" on all pages
Put the face of the store manager (employee) on for a sense of security
user review
Both good and bad. Honestly.
"Now, ... people are looking at this page."
Study the behavior of users on the site
Banner images that interest
Buttons that you want to click
Material request and questionnaire form
What is a landing page?
The literal translation is "landing page". It refers to an independent page
that sets a link source in an online advertisement and prompts inquiries, material requests,
and purchases on the first page of the clicked page.
The need for landing pages
The role of the landing page should be set up with the clear goal of getting inquiries,
requests for materials, and orders from site visitors (conversion).
Landing page optimization
“Landing page optimization (Landing page optimization, LPO) is one of the broader Internet marketing methods
called conversion optimization or conversion rate optimization (UK: Conversion Rate Optimization, CRO).
The goal is to increase the percentage of website visitors who can be sales leads and customers.
Landing pages are web pages that are displayed when a potential customer clicks on an ad or search result. ,
Will display more detailed content about ads and links. Landing Page Optimization aims to provide
more appealing content and visuals on the page to targeted audiences. ”
Landing page features
The landing page features can be summarized into the following 5 points.
1) There is no link.
2) It is vertically long and requires vertical scrolling.
3) Use images more often than text.
4) Flashy design.
5) large button size.
