Store Designing / Human flow and design
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Overview
Basic theory of store layout
Store layout basics
Floor plan is very important in considering store design.
The store layout must be considered from two perspectives.
One is how to keep the line between customers and employees, and the other is the creation of shop images.
The customer flow and service flow (employee flow) should be arranged without intersecting as much as possible.
The service flow should be planned as short as possible.
Significance of the importance of flow lines in store layout
Why is the flow line so important in store design? That's because it has a lot to do with store sales. See the formula below.
Sales = Number of customers × Unit price per customer
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Formula A
Sales can be expressed as the product of the number of customers and the unit price of customers. So what can we do to increase sales? You just need to increase the number of customers or the unit price of customers, or both, as the formula shows. Methods to increase the number of customers include clarifying the shop concept in the store design, increasing the attractiveness of the store facade image, improving service, and promoting sales. The other way to increase the customer unit price is to have customers travel to every corner of the store, see and touch products, and purchase as many products as possible. The purchase amount can be expressed by the following formula.
Be. The cashier position is the most important point of contact between the customer and the employee,
the service flow of the employee is based on the position of the cashier,
and the place where the customer is worried since entering the store That's why.
Purchase amount = Length of traffic line_ × Drop-in rate _ × Recognition rate _ × Purchase rate _ × Purchase quantity _ × Product unit price ......
......
Formula B
Purchasing rate ...
Make sure you stop and buy the product you saw.
Purchase quantity ·········
Ask them to buy more items than just one.
Product price
If you buy the same, get a product with a higher unit price.
The length of the flow line ... Have the customer go around the shop as much as possible to avoid every corner.
Drop-off rate
･ ･ ･ ･ ･ ･ ･ As customers walk through the store, ask them to visit more sales areas. Viewing rate
･ ･ ･ ･ ･ ･ ･ ･ ･ ･
Get more and better visibility at a stopped sales floor. Purchase rate
･ ･ ･ ･ ･ ･ ･ ･ ･ ･
Make sure you stop and buy the product you saw. Purchase quantity
･ ･ ･ ･ ･ ･ ･ ･ Have you buy more items than just one. Product price
･ ･ ･ ･ ･ ･ ･ ･ ･ ･
If you buy the same, get a product with a higher unit price.
By improving the store layout in this way, it is possible to
create a store that is easy to enter, easy to see, easy to buy,
and that allows you to purchase as much as possible.
