World Trading Circumstances / Old Successful Legacy Stops New Success
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World Trading Survey > Old Successful Legacy Stops New Success
Overview
Factors of the success of the old age are not only useless in a new era, but also harmful.
Until the Edo period in Japan, the Japanese sword was a useful weapon.
However, in the days since the Meiji period, that weapon was of little use.
Certainly in the spirit, courage may have appeared when soldiers are attaching
a Japanese sword to their waist. But for that reason it became insensitive
to the advancement of the gun and continued to use the gun established
in 188 as the 38 type infantry gun until the defeat of the Pacific War in 1964.
The US soldier had a new gun with an automatic loading mechanism
using gas pressure at launch, M1 Garland, during the war.
Example of NOKIA
Mobile phones in Finland were one in the world at a time.
Nokia (Wikipedia)
It was the world's largest mobile phone handset maker until 2011.
While maintaining the leadership position from 1998 to 2011 in both
market share and sales volume, after that, the smartphone strategy
and the market in the United States It fell into a declining trend due
to the stray strategy and it became second only to Samsung Electronics in
the first quarter of 2012. After that, Apple with the iPhone etc. and
the management with the emergence of a new generation smartphone terminal
adopted Android OS After crisis and massive layoff, Microsoft announced
the acquisition of mobile phone business on September 2, 2013, acquisition
procedure was completed on April 25, 2014, the business moved to Microsoft's affiliate.
The Nokia mobile phone is simple and could easily be bought at American
supermarket without procedure. The new registration procedure should have been done
by the purchaser oneself after purchase. In case
It was believed that its convenience was a factor of selling and at the same time
it became a factor that delayed Internet correspondence.
Examples of Motorola's semiconductor, mobile phone and iridium plan
Mobile phone of Motorola was one in the world at a time.
Motorola (Wikipedia)
"On August 4, 1999, the semiconductor division such as Discrete,
Standard Analog and Standard Logic was split off as On Semiconductor,
which was spun off to cover the loss of Iridium Communications
bankruptcy. October 2003 On February 16, we split off the
semiconductor division, which is mainly for chips for embedded
systems, as Freescale Semiconductor, after that, Motorola itself does
not manufacture semiconductors. "
The company once used the mobile phone as the world leader, and at
the same time announced the grand idea of covering the world of
iridium planning with satellite communication.
The author (Nakamura) once advised the company's vice
president (Kitajima) that its mobile phone is too big and too sturdy.
The answer was claimed to be Motorola's strength that this is the
advantage of American companies and that it will not break even in
harsh environments.
But as soon as the robustness of the cell phone caught, I
lost to the Nokia mobile phone soon, and the Iridium plan was also
torn down.
