Online sales activities

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==Landing page optimization==
==Landing page optimization==
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Landing page optimization (Wikipedia)
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*[[wikipedia:Landing page|Landing page(Wikipedia)]]
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“Landing page optimization (Landing page optimization, LPO) is one of the broader Internet marketing methods  
“Landing page optimization (Landing page optimization, LPO) is one of the broader Internet marketing methods  
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The landing page features can be summarized into the following 5 points.
The landing page features can be summarized into the following 5 points.
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1) There is no link.
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2) It is vertically long and requires vertical scrolling.
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3) Use images more often than text.
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4) Flashy design.
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5) large button size.

Latest revision as of 05:02, 8 May 2020

bactk to:

Sales Planing

Contents

Introduction

Importance of website planning, strategy and manuscript preparation

In recent years of the Internet age, most prospective customers refer

to online information when selecting products and services. Since online users

are taking action by themselves (active), if the texts on the home page, product description,

product photos, and price settings are firm, even if they have never visited an actual store,

He is a high-quality prospective customer who makes purchasing behaviors only online,

even if the owners and managers do not have the skills to speak. For that purpose, rather

than simply setting up a homepage that emphasizes only designability and opening it

like a burning blade, we thoroughly identify our strengths and compile them

into “attractive” and “readable” sentences You should spend a lot of time on it.


Creating a "memorable" site

When looking for a certain product (service), you can easily compare side by side

by visiting the sites of Company A, Company B, and Company C, and easily compare prices

and quality by using the Internet (home page). Cheap. However, human memory is vague,

and even when you visit multiple sites, you do not even know which one you are staring at.  

Promote "strengths" and "features" on all pages

Put the face of the store manager (employee) on for a sense of security

user review

Both good and bad. Honestly.

"Now, ... people are looking at this page."

Study the behavior of users on the site

Banner images that interest

Buttons that you want to click

Material request and questionnaire form

What is a landing page?

The literal translation is "landing page". It refers to an independent page

that sets a link source in an online advertisement and prompts inquiries, material requests,

and purchases on the first page of the clicked page.

The need for landing pages

The role of the landing page should be set up with the clear goal of getting inquiries,

requests for materials, and orders from site visitors (conversion).

Landing page optimization


“Landing page optimization (Landing page optimization, LPO) is one of the broader Internet marketing methods

called conversion optimization or conversion rate optimization (UK: Conversion Rate Optimization, CRO).

The goal is to increase the percentage of website visitors who can be sales leads and customers.

Landing pages are web pages that are displayed when a potential customer clicks on an ad or search result. ,

Will display more detailed content about ads and links. Landing Page Optimization aims to provide

more appealing content and visuals on the page to targeted audiences. ”

Landing page features

The landing page features can be summarized into the following 5 points.

1) There is no link.

2) It is vertically long and requires vertical scrolling.

3) Use images more often than text.

4) Flashy design.

5) large button size.

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